PRIVACY POLICY

Privacy Policy Last Updated: February 26, 2021

Seven Post Trust Company has adopted this notice of privacy practices (“Privacy Policy”) with recognition that protecting the privacy and security of the personal information we obtain about our clients is an important responsibility. We also know that clients expect us to service them in an accurate and efficient manner. To do so, we must collect and maintain certain personal information about them. We want clients to know what information we collect and how we use and safeguard that information. By visiting this website, and otherwise interacting with or doing business with us online or offline, you agree that we may collect and use personal information about you as set forth in this Privacy Policy. If clients decide at some point to either terminate our services or become an inactive customer, we will continue to adhere to our privacy policy, as may be amended from time to time.

WHAT INFORMATION WE COLLECT AND HOW WE USE AND SHARE THE INFORMATION

When you visit and browse this website, or otherwise interact with Seven Post Trust Company, we may collect personal information about you. “Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Information We May Collect

When you visit and browse this website, or otherwise interact with Seven Post Trust Company, we may collect personal information about you. “Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

      Identifiers, including name, address, Social Security Number, email address, phone number, tax identification number, and driver’s license number

     Characteristics of protected classes and demographic information, such as age, sex, and marital status

     Commercial and financial information, including investments, brokerage accounts and transactions (such as purchases, sales, account balances, inquiries, etc.)

     Unique device and online identifiers and Internet or other electronic activity information from your visit to the Seven Post Trust Company website, including internet domain, IP address, operating system and information about the browser used, date and time of your visit to the website, pages visited, and address of the website that connected you to the Seven Post Trust Company website (such as Google)

     Geolocation data

     Audio, electronic, visual, thermal or olfactory information, such as copies of drivers’ license, passport or other photograph identification

     Professional or employment-related information

     Education information

     Inferences drawn from any of the information identified above, to create a profile reflecting an investor’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

     

Purposes Of Collection Of Information
We may collect personal information for the following purposes:
  • For the management and administration of our business, including identifying potential clients, on-boarding new clients, opening accounts, servicing existing accounts, offering services, events, and educational activities and materials and determining suitability of financial products and services
  • To communicate with you, including to respond to your inquiries and fulfill your requests
  • To provide, maintain, personalize, optimize, and improve our website
  • To comply with our obligations, including legal, regulatory, due diligence, business operations, operational or fiscal obligations
  • To detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal
  • To market our services and other services

INFORMATION WE DISCLOSE

We may share this information with other entities for the business or commercial purposes noted in this policy. We do not disclose the personal information we collect about our clients to anyone except:

  • To third parties in furtherance of our business relationship with our clients and then only to those persons necessary to effect the transactions and provide the services that they authorize (broker-dealers, custodians, independent managers, and service providers).
  • To persons assessing our compliance with industry standards, including professional licensing authorities.
  • To our attorneys, accountants, and auditors.
  • To third party service providers such as vendors that perform administrative or marketing services on our behalf.
  • To third parties that participate in a joint marketing program with us.
  • To governmental authorities or other third parties if we are required to do so in order to comply with any legal or regulatory obligation, establish, exercise or defend our legal rights, or to protect the rights, property, or safety of others, and as otherwise provided by law.
  • In the event of a sale of some or all of our assets or a merger or acquisition.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell personal information to third parties.

PRIVACY RIGHTS

You may have certain rights to request access to specific pieces or categories of personal information we maintain about you, the sources from which we collected the personal information, the purposes for which we collect your personal information, the categories of third parties with which we shared the personal information, the categories of personal information that we have disclosed for certain purposes, or that we delete your personal information. You also have the right not to be discriminated against for exercising your privacy rights. These rights may not be applicable to everyone, or apply to all of the data we maintain. When you make a request to access or delete your personal information, we will take steps to verify your identity. These steps may include asking you for personal information, such as your name, address, or other information we maintain about you. If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to the request. Requests relating household information must be made by each member of the household. You may also designate an authorized agent to submit requests on your behalf. If you do so, you will be required to verify your identity by providing us with certain personal information as described above. Additionally, we will also require that you provide the agent with written permission to act on your behalf, and we will deny the request if the agent is unable to submit proof to us that you have authorized them to act on your behalf.

Where exceptions apply to a request you submit, or we are unable to fulfill your request for some other reason, we will provide you with an explanation. To exercise your privacy rights, you may email us at inquiry@sevenposttrust.com or contact us at 775-451-9400.

Personal Information Of Minors

Our services are not directed to minors under the age of 16 and we do not knowingly collect the personal information of minors.

Cookies and Other Tracking Technologies

We may use cookies and other tracking technologies on our site. These technologies support certain website functionalities, including features that help us track repeat visits to our site. You may set your browser preferences to refuse cookies, however, this may limit the functionality of the site.

SECURITY OF INFORMATION

We restrict access to personal information to those employees who need to know that information. We maintain reasonable physical, electronic and procedural safeguards that comply with applicable federal or state standards to protect personal information.

Seven Post Trust Company does not however guarantee content to be accurate, timely, secure, clerical-, computational-, or other error or virus-free. Seven Post Trust Company takes electronic communication security seriously; however Seven Post Trust Company cannot guarantee the confidentiality of any electronic communication transmission.

CHANGES TO OUR PRIVACY POLICY

Our policy about obtaining and disclosing information may change from time to time. We will provide clients notice of any material change to this policy at least annually.

You may not use or display any trademarks, service marks, or copyrighted materials owned by Seven Post Trust Company without Seven Post Trust Company’s prior written consent.

If any of these terms and conditions of use is held to be unenforceable, the remaining provisions shall continue in full force and effect.

If you have questions or comments regarding or Privacy Policy or any of the Terms and Conditions stated herein, or if you need a copy of this policy in an alternative accessible format, please contact us at inquiry@sevenposttrust.com or 775-451-9400